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Modern Architecture

About Us

A Fun and Dynamic Learning Experience

As communication technologies continue to evolve through constant innovation and the proliferation of devices and platforms provides more accessibility to connect with each other, the ability to effectively communicate has become as critical as ever in the areas of business, economics, politics, and international relations. The International Bachelor in Strategic Communication in the College of Humanities and Social Sciences at Yuan Ze University teaches the strategies and skills to create and deliver the right message to any target audience. Characterized as a “Public Relations and Strategic Communication” English program, students will develop effective communications skills and techniques with a keen sense of language.

The program integrates the strengths of the following five primary disciplines: Social & Policy Sciences, Chinese Linguistics & Literature, Applied Linguistics & Foreign Languages, Art & Design, and Business & Management. Students will learn effective and efficient communication skills, as well as persuasion and negotiation techniques in both written and spoken formats particularly in English.

Courses are also available to allow students to enhance their cultural adaptability and artistic abilities. After completing the English program, graduates will be prepared to lead a focused approach to addressing organizational opportunities through effective communication across a variety of channels and techniques to reach their specific audience.




Our curriculum is designed to let students experience a 'learning afresh' approach, enabling you to adapt and explore diverse interests while mastering PR and Strategic Communication.


Experienced international faculty and English-taught courses offers an incredible opportunity to feel like you're studying abroad without leaving the country. Immerse yourself in a global educational environment and experience the world right here in Taiwan.



Bao-Sheng Elementary School Christmas Visit

This is IBSC’s annual tradition.  Our freshmen led by IBSC Student Association pay a visit to Bao-Sheng Elementary School in every December to teach the school kids English and celebrate the holiday season with them.  The elementary school is located in a remote area called Guan-Yin, Tao Yuan City.  They, therefore, have very limited resources and cannot receive much help from university students.  This is the very reason why IBSC students chose this particular elementary school to hold the annual activity as part of our USR.  Our students can practice what they have learned in design- and art-related courses to prepare Christmas cards for the school kids.  They also need to consider what the school kids like and design cards and educational activities that can be understood by young children.  This annual tradition helps our students to grow more responsible and self-reliant.



Internship Orientation

This class invites specialists who are willing to share their experiences in diverse industries so that IBSC students can learn specific knowledge and skills needed in the industry in which they are interested.  The class also prepares our students for an upcoming internship.



International Bachelor of Strategic communication (IBSC) is collaborating with prestigious businesses that allow students to experience a unique internship. This internship enables our students to apply what they have learned in IBSC to an authentic workplace, and consequently, our students develop truly useful skills and knowledge for their future job.  IBSC students are expected to take an internship during the summer break in between the 3rd and the 4th years.


Future Career

As every single organization has its own PR personnel, a team of employees, or a division, our students career choices are diverse and in many different industries.

  • religious services

  • catering services

  • engineering services

  • equipment manufacturing

  • telecommunications

  • medical equipment manufacturing

  • government agencies

  • semiconductor manufacturing

  • e-commerce

  • electronics manufacturing

  • education 

  • further study for a higher degree 

  • currently searching/preparing 



1. What is the difference between IBSC and the Department of Foreign Languages and Applied Linguistics at Yuan Ze University?

This is the most frequently asked question from high school students and their parents.  College of Humanities and Social Sciences at Yuan Ze University has a Department of Foreign Languages and Applied Linguistics (FL) that has a longer history than IBSC.  FL students study English and Japanese as a subject.  In other words, they study languages through grammar, listening, speaking, reading, and writing classes.  Our IBSC students study diverse subjects from the four departments in the College of Humanities and Social Sciences using English.  In other words, they do NOT study the English language as a subject.  They study diverse subjects like Intercultural Communication, Introduction to Sociology, Introduction to Art & Design, and so forth using English.  There are many foreign teachers and students in IBSC.  Our students have opportunities to interact with those teachers and students who have different cultural backgrounds even outside the classes.  IBSC, therefore, can be characterized as “Study Abroad in Taiwan”.

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New opportunities awaits you!!

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